Style Guide
How to use elements and media on the website
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Images
- Use images no bigger than 200-300 kb
- Use JPEG for images and PNG for logos and icons
- Use image ratio 16:10 (1600×1000 or 800×500) when possible for consistency
- Use landscape image 16:10 for featured image
- When using video for the website, try to link it and host the video on external platforms like YouTube and Vimeo
SEO Best Practices
- Always use only one H1 tag on a page or post.
- Make sure the page’s structure is easy for both users and bots to understand.
- Add ALT tag to each image. Alt text for images improves accessibility and image SEO
- Add meta description to each page (Yoast SEO plugin at the bottom). Meta tags should describe what pages are about.
- Use simple URL structure.
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